Florale is a small family business that was born in the 1960s in Nebbiuno, from grandfather Enrico’s passion for fruit.
Different varieties of apples are grown on the farm, along with an old local variety of pears and kiwis.
In the orchard, organic products with low environmental impact are used, the orchards are grassed and weeding is not practiced.
The fruit produced, in addition to being sold as fresh, is also transformed into jams, compotes and juices to which neither dyes, thickeners nor preservatives are added. The transformation takes place in the laboratory of the Blu Frutti Association, following a process that involves vacuum processing, low temperatures, a short cycle and subsequent pasteurisation: the product obtained, therefore, preserves the organoleptic characteristics and the colour of the fresh fruit almost intact.
The Blu Frutti Association of which Florale is a member, gathers the producers of small fruits and fruit and vegetable growers from the provinces of VCO and Novara. Associates must follow production specifications, thus guaranteeing high quality standards.